Case study: Cortijo MaSy's direct booking journey
Cortijo MaSy is our own real-world testing environment in AlmerÃa, where we use the marketing and technology we develop for small accommodation businesses.
A real-world testing environment
Cortijo MaSy combines an own multilingual website and direct booking route with external booking channels. This case describes technology and processes that are actually implemented; it does not use invented revenue or conversion claims.
Website and direct booking
Guests can move from the Cortijo MaSy website to availability and a direct reservation without first booking through an OTA. The direct flow keeps the reservation inside the accommodation's own channel.
Payments and availability
Stripe is integrated into the direct payment flow. MyTourist is used for channel management so the direct route can operate alongside external booking channels and their availability.
Guest registration
Check-in Scan supports digital guest registration after a reservation, including additional guest details. This separates legal or operational registration from the shortest possible booking flow.
AI assistance
The dedicated Cortijo MaSy Assistant supports visitors and guests with questions and can guide them towards relevant information or the booking route. It supports rather than replaces personal contact.
SEO and multilingual visibility
The website uses multilingual content and technical search elements including canonicals, hreflang, structured data and sitemaps. Search performance can be followed through Google Search Console.
Why this matters to MaSy Mundo clients
Cortijo MaSy lets us experience the full guest journey ourselves — from discovery and website visit through reservation, payment, registration and communication. We can therefore test processes in practice before applying comparable solutions for other small accommodation businesses.
Frequently asked questions
Is Cortijo MaSy a MaSy Mundo client?
No. Cortijo MaSy is our own practical testing environment for holiday-rental marketing, booking flows, automation and guest technology.
Does direct booking replace OTAs?
No. OTAs can remain useful for reach. The direct route creates an owned channel alongside them.
Which systems are part of the case?
The own website and booking flow, Stripe payments, MyTourist channel management, Check-in Scan guest registration and a dedicated AI assistant.
Fair prices, clear packages
Choose the package that fits your accommodation. Expand anytime.
Start
The foundation for online visibility
- 8 social media posts per month
- Hospitality Website Lite included
- Your own domain
- 1 language
Growth
More reach with targeted ads
- Everything in Start
- Hospitality Website Plus
- Your own domain
- Website in Dutch, English and Spanish
Complete
Full service with AI and automation
- Everything in Growth
- Hospitality Website Premium — all options
- Premium Design included
- Cinematic hero/video and advanced galleries
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